When searching for a local locksmith on Google or Bing or maybe some other obscure search engine – yes there are still some around – it’s amazing how many results show up, literally pages and pages.
What people tend to do is narrow their search parameter to the immediate area, say, within 5 miles especially if they have a locksmith emergency such as being locked out of their home, business or vehicle and want someone to come out to them quickly, but even narrowing down the search doesn’t seem to narrow down the results too much. Could this be down to Google not understanding what you’re looking for because Google claimed to have updated their local search algorithm recently to give better results to people doing local searches or is there some other reason for this?
Let take a small random town like Buxton for example, there’s probably only a handful of locksmiths within 5 miles but you search for emergency locksmiths and get pages of results… Just for a test you try a different small town or village somewhere else in the country and you also get pages and pages of results, but hold on a minute, you’ve noticed something fishy, the towns you searched where 100’s miles away from each other yet you saw the same company both times claiming to be this towns local locksmith company! Welcome to the national locksmith call centre.
When someone finds themselves in an emergency situation, locked out of their home for example they want to use a local locksmith who is nearby because they don’t want to be stood around for hours, which is why they search for a locksmith in their area, however, there have been lots of reports recently that people have been left waiting 3, 4 even 5 hours for a so called local locksmith to arrive and when he or she finally arrives they tell the unhappy customer that they have been sent from miles away and only got the job allocated to them an hour ago.. So what’s happened?
The customer has been unfortunate enough to select a national locksmith call centre from the search results, these call centres are not locksmiths and have no engineers working for them, how they work is that they allow local engineers from all over the country to sign up with them for an annual fee and a percentage of the work they receive, in return the call centre takes all the phone calls and does all the online marketing making sure they show up on page one for every town in the country. There are a number of issues here, one issue is that they don’t have a locksmith on their books from every area so when you ring up they will simple contact the nearest available locksmith and send them out to you, which as you know can be someone from miles away. Secondly their prices are usually extortionate; where as a genuine local locksmith would charge £50 a national call centre would charge £300 for the same job to pay for overheads and marketing. Another issue is that their goal and business model is to sign up as many members as possible so they do not vet anyone and cases have come to light recently where the locksmith sent has in fact been an unskilled moonlighter armed with a hammer and chisel.
With a genuine local locksmith you can check reviews and feedback check their physical address to see how close they are to you and when you ring up you are usually speaking to the person who will be come out so can get an accurate arrival time and cost… So be careful when searching for local locksmiths online and don’t select a national call centre claiming to be local.
Easy Keys are a genuine independent local locksmith based near Buxton offering both domestic and commercial services