Do Advertising Banners Still Work?

The way we advertise our products, services and businesses has change considerably over the years and 20 years ago no one had even heard the words Social Media Advertising, Google Ads, Twitter Ads, Pay Per Click, Internet Marketing etc, yet today these services are the most commonly used advertising methods across the globe for businesses large and small but are they the only thing you should use?

Will advertising banners work for my business?

Many businesses still operate both online and offline yet tend to neglect their offline customers and it's not just small businesses, some large companies have fallen victim to this new tend, just look at how many large UK companies have closed their doors to the public recently; Staples, Toys-R-us, JJB Sports, Comet, BHS, House of Fraiser, Debenhams and more recently Mothercare to mention but a few,  all of these companies neglected their offline customers and instead employed overpriced internet marketing and online advertising agencies to push them on google and social media with many spending 7 figures annually to dominate online, money that they could ill afford to spend at the time and the truth if that for a fraction of the cost they could have put up more physical adverts such as billboards and banners and tapped into the offline customer base, so yes advertising banners can work for your business.

Is banner advertising cost effective?

Of course banner advertising is cost effective. Once the banner has been designed and hung then your outlay is over and with the new UV Resistant Vinyl Banners that are available now they can last many years and there are a number of banner printing companies around Salford, Greater Manchester now offering banner printing with special UV resistant ink meaning that colours will not fade in the sun so your banner will stay looking pristine for longer.

Where is the best place to hang advertising banners?

Many people will say that the best place to hang advertising banners is at junctions where vehicles have to stop or in areas of high foot traffic but this may not always be possible depending on your local council so sometimes its better to approach other private companies to see if you can hang banners at their property on exterior walls or railings.

Banners also do extremely well when they are simply hung outside your premises as passing customers associate banners that are hung outside businesses like this with deals and special offers so tend to take more notice.

In Summary

Don't fall victim to all the online advertising hype if you also have a physical premises and an offline customer base. For a fraction of the cost of a month's online marketing fee you could have a couple of nice 8 foot banners printed that could bring in new customers for many months for a one off fee.

One Manchester based printing and signage company, Universal Signage based in Trafford Park told us that banner sales have started to steadily increase again after a low point during 2016-2018 which does show that people are getting wise to internet advertising and realising that it's no the be all and end all of advertising, in fact it has had a negative effect